We collect personal information about users over time and across different websites when you use this website or service. We may also have third parties that collect personal information this way. When you visit this Website, we may request that you provide us with certain personally identifiable information, such as name, address, e-mail address, phone and fax number, and other information. If you are a customer placing an order, we may request credit card or other payment information necessary to complete your order. In addition, we may collect certain non-personally identifiable information when you visit many of our web pages such as the type of browser you are using (e.g., Firefox, Internet Explorer), the type of operating system you are using, (e.g., Windows XP or Mac OS) and the domain name of your Internet service provider (e.g., AT&T, Yahoo).
Use of Personal Information
We may also use personal information for internal functions such as research, data analysis, and auditing to develop Bon-Ton’s products, services, and communications with customers and visitors. This information may also be used if you enter into a contest, sweepstakes, or other similar promotion. We may use your personal information to administer these programs.
We may supplement information we receive online with information from other sources to assist us in evaluating and improving our Website and online products, programs, and services, to determine your preferences so that we can tailor our Website, products, programs and services to you. We do not rent or sell personal information to third parties for direct marketing purposes, except that we may provide personally identifiable information to strategic partners, agents, and contractors, and if we do, we also require them to protect this information in a manner that is consistent with this Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for us..
You can opt out of online behavioral advertising by going to www.aboutads.info/choices.
Use of Non-Personal Information
We use the non-personal information that we collect to improve the performance, design and content of our Websites and to enable us to personalize your Website experience. We also may use this information in the aggregate to analyze usage of our Websites, as well as to offer you products, programs, or services. The following are some examples of non-personal information that we collect and how we may use it:
If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.
If you provide us with an email address that is not listed in your customer account information, we may permanently store that email address and associate it with your customer account.
Certain Disclosures to Third Parties
We may disclose personally identifiable information in response to a legal process, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency's request or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, these policies and terms, or as otherwise permitted or required by law and consistent with legal requirements. We may share your personally identifiable information with strategic partners in order to provide you with services associated with your use of this website. In addition, we may transfer information about you to a third party if we are acquired by or merged with another company.
Cookies and Other Technology
Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.
As is the common practice of most websites, we may gather some information automatically and store it in log files. This information may include things like Internet Protocol (IP) addresses, browser type and language, computer device type, internet services provider (ISP), referring and exit pages, operating system, date/time stamp, and click stream data.
This information may be used to examine and identify trends, to manage the site, to learn about user activity on the site, and to gather demographic information about our customers or visitors. Bon-Ton may use this information to tailor our marketing and advertising services.
Pixel tags may be used to allow us to send email messages in a format that users can read. Pixel tags can tell us whether an email has been opened. This information could potentially be used to increase, reduce, or eliminate messages sent to Customers or prospects.